GasBuddy Unveils “GasBuddy Lottery”: Unique Media Solutions that Enable Lotteries to Reach and Activate Tens of Millions of Consumers Who Shop at Convenience Stores

Smartphone App Becomes First Publisher to Integrate Lottery Features
Directly into the User Experience

GasBuddy Adds Lottery Industry Veteran Jim Acton as Senior Director
of Advertising Partnerships to Accelerate Go-To-Market of New
Capabilities

BOSTON–(BUSINESS WIRE)–GasBuddy, the only smartphone app connecting nearly 70 million drivers
with their Perfect Pit Stop, today announced the industry’s first mobile
media solutions specifically tailored for state lotteries and
architected to drive consumers into convenience stores – where, on
average, more than 55 percent of lottery tickets are sold – during key
selling times like the holidays, large jackpots and important ticket
releases.

Integrating Lottery into the User Experience

The GasBuddy app now seamlessly embeds each state’s lottery directly
into its app experience. Among the features:

• Users can automatically filter gas stations for locations where
  lottery tickets are sold with a “Lottery” button on the list screen.
• Each lottery location in the app has a clickable badge with a custom
  profile page that provides users with winning numbers, jackpot news,
  and call-to-action options such as play now, download app and save to
  home screen.
• Once saved to the home screen of the app, users can opt-in to receive
  targeted, relevant push notifications that create demand at
  key-selling moments such as holidays, large jackpot numbers and
  geo-targeted events such as entering the point-of-sale location,
  keeping them coming back for additional plays.

“GasBuddy has relationships with more than 150,000 c-stores across the
country and our technology can provide lotteries with the ability to
reach customers when they are feet from the point of purchase,” said
Walt Doyle, CEO of GasBuddy. “We know that one store has the potential
to get more than 1,000 lottery customers per day. The GasBuddy app
provides even more resources for state lotteries to drive revenue and
continually engage with nearly 70 million drivers on and off the point
of sale locations.”

In addition to integrated app capabilities, state lotteries can easily
track their campaigns and measure performance with third-party tracking,
including the click through to Location Page, listing click-through-rate
(CTR), and walk-through-rate (WTR) from overall engagement.

Acton Joins GasBuddy to Accelerate Go-to-Market in Lottery

GasBuddy has also hired lottery veteran Jim Acton as Senior Director of
Advertising Partnerships to oversee partnerships with companies and
lotteries that can utilize the reach of the company’s app to promote
their services and products.

With more than 15 years’ experience in the lottery and gaming
industries, Acton previously worked at lottery vendor Scientific Games
in the interactive services and licensed brands divisions. Prior to
joining Scientific Games in 2010, Acton served as Director of Gaming and
Lottery Licensing at Hasbro. He began his Lottery career at the
Massachusetts Lottery where he served as Chief of Staff. In that role,
he oversaw many of the lottery’s most important departments, including
the industry’s most successful instant ticket program.

At GasBuddy, Acton will utilize the data and analytics available through
the GasBuddy app to help lotteries and gaming companies better
understand the purchasing patterns of their players and create programs
to reach them based on this information.

“I’ve used the GasBuddy app for many years, and I am excited to
communicate the opportunities available to lotteries and other
companies,” said Acton. “Technology allows GasBuddy to advertise to app
users at the pump and then measure if they go into the c-store. This is
powerful to lotteries and other companies that want to reach GasBuddy
users within feet of the point of product purchase.”

About GasBuddy
GasBuddy is a smartphone app connecting
drivers with their Perfect Pit Stop™. With nearly 70 million downloads,
GasBuddy is the leader in crowdsourced information to help drivers find
the best gas prices, closest stations, friendliest service, cleanest
restrooms, tastiest coffee and much more. GasBuddy is the leading source
for the most accurate, real-time fuel prices at more than 140,000 gas
stations in the U.S., Canada, and Australia. The Company’s B2B Retailer
Software-as-a-Service (SaaS), known as GasBuddy Business Pages, provide
Fuel Marketers and Retailers their best opportunity to maintain their
station information, manage their brand, and promote to their target
consumer audience. For more information, visit www.gasbuddy.com
or email [email protected].

Contacts

GasBuddy
Allison Mac, 626-383-8371
Director of Marketing and
Communications
[email protected]