Finally Light Bulb Company Announces Michael Simon as New Chief Executive Officer

BOSTON–(BUSINESS WIRE)–The Finally Light Bulb Company (www.finallybulbs.com),
a Boston-based light bulb innovator, today announced that Michael Simon
has been appointed the company’s next Chief Executive Officer. John
Goscha, founder of the Finally Light Bulb Company and current CEO, will
become Chairman of the Board of Directors.

“I am delighted to welcome Michael to the team,” said Goscha. “For the
past several years I have been consumed by one goal – to develop the
right light at an affordable price. Even in the face of tremendous
competition from the government-subsidized lighting giants, I’ve always
believed it was possible for a light bulb to be energy efficient without
sacrificing light quality. We have worked tirelessly over the past
several years,” Goscha continued, “and we have successfully developed a
light bulb applying Nikola Tesla’s induction technology that delivers
energy efficiency and light quality. The next phase of our strategic
road map now begins. In order to take our differentiated product
offering to scale, we have enlisted Michael to join our leadership team.”

Simon brings leadership experience across multiple industries, each at
different stages of maturity. Over the past two decades, he has held
senior leadership positions in marketing and general management helping
to lead the growth of major consumer brands including Panera Bread,
Pepperidge Farm and Godiva Chocolatier. Most recently, Simon served as
Chief Marketing Officer at Bai Brands, a maker of healthy beverages,
acquired in February by the Dr. Pepper Snapple Group for $1.7 billion.
His vast experience in growing small to mid-sized companies is perfectly
suited to help expand the Finally Light Bulb business.

“Michael’s CPG experience will help ensure that our light bulbs are
reaching new customers as effectively as possible,” said Gosha. “With
Michael leading the company’s day-to-day operations, I can now focus on
future innovation and building new products.”

“Being able to partner with a pioneering entrepreneur like John is a
rare opportunity,” said Simon. “John and his team are disrupting a
mature and increasingly commoditized lighting industry, applying
innovative technology to better serve consumers’ needs. Light is a
fundamental and inexorable part of everyday life, yet LED technology was
largely accepted as the successor to incandescent despite inferior light
quality. No one should have to choose between light quality and energy
efficiency. Applying Tesla Technology, John and his team have created a
light bulb that eliminates the need to sacrifice one for the other.”

“I am personally thrilled to partner with John and the Finally Light
Bulb team to accelerate our distribution across the US and introduce
consumers to this exciting new light bulb technology,” continued Simon.
“Together, we are maniacally focused to deliver on Finally’s mission to
offer consumers energy efficient and long-lasting light without
compromising quality.”

About the Finally Light Bulb Company

Boston, MA-based technology start-up, the Finally Light Bulb Company,
offers a high-quality and energy efficient home lighting solution for
consumers. Finally has developed Tesla Technology™, a patented
technology which produces a unique color spectrum that LED and other
bulbs cannot, resulting in whiter whites and brighter colors. Finally
offers 60 Watt, 75 Watt and 100 Watt replacement light bulbs, all backed
by a 15-year warranty. Finally is on-shelf at over 1,400 retail doors in
the US through specialty hardware, office supply and select grocery
stores including Staples, Ace Hardware and Big Y. The products are also
available online at Amazon, Wayfair, Staples and www.finallybulbs.com

Contacts

Media:
Finally Light Bulb Company
Tim Hanlon,
203-241-2200
[email protected]
or
Beth
Richman, 312-806-8999
[email protected]