FATHOM Water Management Adds Lori Armstrong as Senior Market Development Manager to Further Propel North American Expansion

PHOENIX–(BUSINESS WIRE)–FATHOM^TM
Water Management, Inc. (“FATHOM”), the utility-to-utility smart grid
for water technology leader, today announced that Lori Armstrong will
join the company as Senior Market Development Manager. Based in Austin,
Armstrong will help further advance the company’s expansion across the
United States and strengthen existing customer relationships.

“It’s an amazing time to be joining FATHOM, a company that successfully
leverages big data to drive increased revenue and sustainability for
both water utilities and their customers,” said Armstrong. “I’m excited
to join the team and I am looking forward to sharing the benefits of the
Smart Grid for Water with the industry and helping FATHOM grow.”

Armstrong has been a prominent part of the water industry for over two
decades, amassing a wealth of industry experience. Prior to joining
FATHOM, Armstrong played an integral role at ESRI, the leading
international supplier of geographic information system (GIS) software.

Throughout her time with ESRI, Armstrong developed successful market
strategies and industry specific products, driving sales and building
strong customer relationships and loyalty. She created and implemented
the company’s Corporate Consultant/System Integrator Business Partner
Program, which led to the recruitment of over 700 partners and over
$13.8 million in sales, amounting to half of ESRI’s business partner
program. Lori also currently serves on the International Council for the
American Water Works Association (AWWA) and the MARC for the Water
Environment Federation (WEF).

“Lori comes to FATHOM with an outstanding track record of career
accomplishments and a deep understanding of software marketing in the
water sector,” said Trevor Hill, CEO of FATHOM. “We are very pleased to
welcome Lori to the team as our new Senior Market Development Manager
and look forward to collaborating with her to support FATHOM’s continued
growth.”

Lori’s addition to the FATHOM team comes shortly after the appointment
of Amanda Nevins as Chief Financial Officer and two Regional Vice
Presidents of Sales: Doug Roy (West Coast) and Bob Flaherty (Northeast
Region). These additions to the FATHOM team will benefit communities
across the United States and build more resilient water systems.

About FATHOM

FATHOM provides comprehensive meter-to-customer solutions to help water
utilities do more with declining resources. FATHOM’s cloud-based
geospatial offerings, including Meter Data Management (MDM), Customer
Information System (CIS) and U₂You (Utility-to-You) online
customer portal, are rapidly deployable, risk-free and transform
real-time meter data into a proven, turn-key, single-source,
meter-to-cash solution. Founded in 2003, the company has more than 150
employees based in Phoenix, Austin, and Alpharetta, GA and over 150
public water systems and partners. To learn more, visit www.gwfathom.com.
There is strength in numbers.

Contacts

Antenna Group for FATHOM
Katy Poniatowski, +1 415-977-1922
[email protected]