Essense Partners Pioneers Unique Approach to Energy Industry Marketing Challenges, Expands Technical Team

NEW YORK–(BUSINESS WIRE)–#energy–Essense Partners (Essense), a full-service strategic marketing and
branding firm focused exclusively on the evolving energy sector, has
named Rebecca
Craft as the Chief Operating Officer, and Thomas Demers as Director
of Innovation.

“Essense is fundamentally changing the way we think of marketing for
energy and utility companies,” said Mei Shibata, Chief Executive Officer
of Essense
Partners. “Traditional marketing is a right-brain exercise, but when
you have a technical sector that is undergoing business model changes,
traditional approaches fall short. What you need in energy is deep
left-brain expertise to set the business strategy first, and then the
creative marketing skills to help customers experience that vision.”
Essense delivers on this differentiated approach by building a team of
both marketing and energy sector experts.

Prior to joining Essense, Craft served as Chief Customer Officer at an
energy efficiency technology company and was a director at Con Edison,
New York where she developed and delivered energy efficiency and demand
management programs for the company’s electric and gas customers.
“Looking back on my time at Con Ed, Essense’s way of thinking is exactly
what we needed to propel our utility customer relationship forward,”
said Craft. “Joining Essense was an easy decision and I’m excited to be
part of the team that brings transformative thinking and solutions to
the marketplace.”

Thomas
Demers joins Essense after a 10-year career at Westinghouse Electric
Company as principal engineer. “What attracted me to Essense is how
technical concepts and sophisticated business ideas get translated to
engaging marketing campaigns that make intuitive sense to all
customers,” said Demers. “How many marketing firms would hire a nuclear
engineer?”

With Craft taking the role of Chief Operating Officer, Geoff Wyatt will
transition to Chief Business Officer to focus on continued growth and
development of new offerings.

About Essense Partners

Essense Partners is an award-winning research, strategic marketing, and
branding firm focused exclusively on the evolving energy sector. Essense
is multidisciplinary: We are energy strategists, researchers, marketers,
and branding experts. At Essense, we create concrete, meaningful
experiences around the intangible, like energy. We exceed our clients’
expectations by understanding energy business models inside and out, and
by embracing technology as an integral part of the customer experience.

Contacts

Essense Partners
Misha Ulrich, 844-797-7942
[email protected]