Directa Plus and Arvind Limited Sign Exclusive Collaboration Agreement

IndiaÔÇÖs leading textile-to-retail-and-brands conglomerate to produce
graphene-enhanced smart denims using Directa PlusÔÇÖ G+ products

LOMAZZO, Italy–(BUSINESS WIRE)–Directa Plus plc (AIM:DCTA) (ÔÇ£Directa PlusÔÇØ or the ÔÇ£CompanyÔÇØ), a leading
producer and supplier of graphene-based products for use in consumer and
industrial markets, is pleased to announce it has entered into an
exclusive collaboration agreement with Arvind Limited (ÔÇ£ArvindÔÇØ),
IndiaÔÇÖs leading textile-to-retail-and-brands conglomerate, to infuse the
high-performance benefits of Directa PlusÔÇÖ G+ graphene-based products
into their denim fabrics.

Directa PlusÔÇÖ graphene-based products can be used in a variety of ways
to alter or enhance the properties of conventional Denim fabrics, and to
produce ÔÇÿsmartÔÇÖ clothing for different purposes and environments. By
incorporating G+ products within fabrics and textiles, end-users benefit
from the thermal and electrical conductivity and bacteriostatic
properties of G+, such as thermal regulation, heat dissipation, energy
harvesting, data transmission and no odour effect.

The pioneer of the denim revolution in India, Arvind LimitedÔÇÖs business
is built on the pillars of design, innovation, sustainability, and
customer centricity. Over the years, the company has evolved into an
IP-led design house with several patented technologies and products to
its name. The collaboration with Directa Plus will further enhance its
capabilities in innovation and research and accelerate its
transformation into a technology-driven company.

Each year Arvind Denim produces over 100 million meters of fabrics and 6
million pairs of jeans. It is amongst a few organisations worldwide with
a portfolio of brands that are distinctive and relevant across diverse
consumers including Cherokee, Excalibur, Flying Machine, Gant, LeviÔÇÖs,
Nautica, Pier Cardin Paris, Tommy Hilfiger and Wrangler.

Commenting on the collaboration, Mr. Aamir Akhtar, CEO ÔÇô Denims,
Arvind Ltd., said, ÔÇ£Technology plays a vital yet invisible
hand in determining the performance, fashion quotient, and functionality
of the Denims we develop. The use of graphene in Denims is absolutely
new and will yield some of the smartest, most widely used fabrics in the
years ahead. We are excited about the opportunities it presents, and we
want our Key Customers to be amongst the first to experience and enjoy
the advanced, new-age clothing we will create with Directa Plus.ÔÇØ

Mr. Giulio Cesareo, CEO of Directa Plus plc, added, ÔÇ£We are
delighted to have signed this significant collaboration with Arvind as
they have the same ethos and passion about sustainable innovation that
is able to bring positive change to the world. The incorporation of our
Graphene Plus will further differentiate ArvindÔÇÖs denims by providing
unique features and performance enhancements. Consumers can enjoy these
advantages safe in the knowledge that our products are hypoallergenic,
non-toxic and sustainably produced. We look forward to working with
Arvind to develop technically-advanced denims and further innovations
leveraging our Graphene Plus.ÔÇØ

With product categories like BLUE NATIVESÔäó, NEOBUBBLEÔäó, BOOMERANGÔäó,
Arvind Limited is renowned for using innovative technologies to deliver
better products for its customers. The use of these sophisticated
technologies under the guidance of world-renowned designers has enabled
Arvind to transform itself from a textile company to an end-to-end
partner across some of the leading businesses across the world.

Notes to Editors

About Arvind Limited:

Arvind Limited is a $1.5 billion conglomerate with interests in
textiles, branded apparel and accessories, engineering and real estate.
Today, Arvind employs 28,000+ people directly and has evolved as one of
India's largest textile conglomerate having presence across the chain
from yarns to finished goods. Arvind Limited manufactures and sells
about 300 million meters of fabrics and over 30 million pieces of
ready-to-wear apparel. Its denim, woven and knit products are innovative
and sustainable, and sourced by some of the most iconic apparel brands
around the world.

About Directa Plus plc:

Directa Plus is one of the largest producers and suppliers of
graphene-based products for use in consumer and industrial markets
worldwide. By incorporating Directa PlusÔÇÖ unique graphene blends,
identified by the G+ brand, its customers can enhance the performance of
their end products without significantly increasing their cost. Directa
Plus graphene-based products are natural, chemical-free, sustainably
produced and tailored to specific customer requirements for commercial
applications such as smart textiles, tyres, composite materials and
environmental solutions.

Established in 2005, the Company has a patented technology process and a
portfolio of product and application patents. It produces its
graphene-based products at its own factory in Lomazzo, Italy, with a
scalable and exportable manufacturing model enabling the set-up of
additional production at customer locations to reduce transport costs,
waste and time-to-utilisation. Directa Plus partners with customers to
enable them to offer the high-performance benefits of graphene in their
own products.

Contacts

Directa Plus plc
Giulio Cesareo, CEO
Marco Ferrari, CFO
+39
02 36714458
or
Cantor Fitzgerald Europe (Nominated Adviser
and Broker)
Marc Milmo, David Foreman (Corporate Finance)
Alex
Pollen, Caspar Shand Kydd (Sales)
+44 20 7894 7000
or
Luther
Pendragon (Financial PR)
Harry Chathli, Claire Norbury, Alexis
Gore
+44 20 7618 9100