Corona and Parley for the Oceans Launch Creative Fundraising Platform ÔÇ£Clean WavesÔÇØ to Fight Marine Plastic Pollution

Launching with Limited Edition Sunglasses Made from Parley Ocean
Plastic®, Available Exclusively on NET-A-PORTER
ÔÇö
For
Every 100 Pairs Sold, Corona and Parley Add a New Island to Their
Existing 100 Islands Protected Commitment
ÔÇö
Clean
Waves Products Use a New Upcycling Process That is Able to Include Often
Overlooked Plastic Types

LONDON–(BUSINESS WIRE)–Today, Corona and Parley for the Oceans announce the evolution of their
partnership: Clean Waves, a creative fundraising platform aimed at
boosting the use of eco-innovative materials in fashion and industrial
design. The first product launched, sunglasses, are made from Parley
Ocean Plastic® and incorporate new forms of upcycled marine debris
intercepted on islands, coastal communities, beaches, underwater and on
high seas. The limited-edition sunglasses will be available on
NET-A-PORTER with each pair enabling consumers to help protect dedicated
remote islands (waitlist opens May 17 on CleanWaves.com).
Individual geographical coordinates are featured on every pair of
eyewear, directly connecting each pair to a specific place in paradise
impacted by marine plastic pollution and through purchase consumers help
protect. For every 100 pairs of sunglasses sold, Parley and Corona will
expand their commitment and protect one more island against marine
plastic pollution for one year. The first edition launches with models
linking to islands in Maldives, Palau and Bali.

Since making a commitment to protect 100 islands by 2020, Corona x
Parley have intercepted plastic from dozens of remote islands, while
rallying thousands of volunteers for clean-ups and education campaigns.
The material collected sparked a deeper investigation into the complex
types, sources and pathways of plastic in some of the most severely
affected areas of the Maldives, Indonesia, Australia, Sri Lanka, Mexico
and Chile. The launch of Clean Waves will bring new value to such
plastic waste intercepted by upcycling the full range of plastic types,
including some that are typically overlooked or left behind due to low
material value. Therefore, in addition to the most valuable recyclables,
including PET, Nylon 6 and HDPE, Clean Waves is also putting a strong
focus on transforming polypropylene (PP) into new forms of Ocean Plastic®
for use in high-end consumer products, starting with fashion
accessories. The sunglasses are the first produced with a new
technology, which transforms low-quality types of plastic waste into
high-performance materials, providing a unique look.

ÔÇ£Plastic is everywhere, a design failure which harms sea life and human
health. While we canÔÇÖt phase it out overnight, we can stop making more.
Clean Waves is the urgently needed fundraising platform where creators
support our movement by designing products from Ocean Plastic®, a
premium material made from upcycled marine plastic debris,ÔÇØ said Cyrill
Gutsch, founder of Parley for the Oceans.

Clean Waves will include collaborations from industry leaders in
fashion, industrial design, photography, art, film, music and material
science who are equally passionate about the health of our oceans and
the development of less harmful, and ultimately non-harmful ways of
designing, making and using products.

ÔÇ£As a brand that calls the beach home, Corona has a long-term mission to
address the problem of marine plastic pollution and ultimately protect
paradise. Over the years, weÔÇÖve conducted many clean-ups and most
recently committed to protect 100 islands by 2020 with Parley,ÔÇØ said
Felipe Ambra, Global VP of Corona. ÔÇ£Yet, with approximately eight
million metric tons of plastic being dumped into the ocean each year, we
recognize that the problem is bigger than any one island and the
creation of Clean Waves is a way for other ocean warriors to support
upcycling and help us build on our existing commitment.ÔÇØ

Clean Waves launches with a first product crafted in Italy: limited
edition sunglasses that will be available for purchase exclusively on
NET-A-PORTER with a waitlist opening May 17 on CleanWaves.com.
Prices range from $300-320 USD with 100% of the proceeds supporting the
cause. The first Clean Waves sunglasses launch with three models in the
Archetype series:

• Archetype I – White Flag: solid white frame with mirror lenses,
  funding the protection of one island in the Maldives ($300)
• Archetype I – Coral Sand: multicolored frame with mirrored lenses,
  funding the protection of one island near Bali ($320)
• Archetype I – Reef Camo: multicolored frame with mirrored lenses,
  funding the protection of one island in Palau. ($320)

About Corona x Parley
In May 2017, Corona and Parley for the
Oceans announced their alliance and made a commitment to protect 100
islands by 2020. The protection of 100 islands is made possible through
the implementation of the Parley AIR Strategy: Avoid, Intercept,
Redesign. The first year of the Corona x Parley partnership focused on
working with local communities to ÔÇ£avoidÔÇØ plastic use and ÔÇ£interceptÔÇØ it
from shorelines before it enters the ocean. With approximately eight
million metric tons of plastic entering the ocean each year, it is of
equal importance to ÔÇ£redesignÔÇØ the uses, sources and systems behind
plastic pollution, not only collect it.

The partnership has already had an impact in several regions around the
world. Over 25 islands are now under protection in the Maldives with new
islands in Australia, Chile, Dominican Republic and Indonesia to be
announced. The project led to the first virgin-plastic free World Surf
League (WSL) event in South Africa, JeffreyÔÇÖs Bay last July and most
recently, resulted in a series of clean-ups down the cost of Chile led
by big wave surfer and activist, Ramon Navarro.

For additional information on the partnership and 100 Islands Project,
visit CoronaXParley.com

About Parley for the Oceans
Parley for the Oceans is the
global network where creators, thinkers and leaders from the creative
industries, brands, governments and environmental groups come together
to raise awareness for the beauty and fragility of the oceans and
collaborate on projects that can end their destruction. The organization
has formed alliances with major corporations including adidas, Anheuser
Busch InBev (Corona), Intel; the United Nations; the Maldives and
collaborators spanning the worlds of science, art, fashion, design,
entertainment, sports, and space and ocean exploration. To know more: www.parley.tv

About Ocean Plastic®
Parley understands current plastic is a
design failure, seeing the long-term solution for marine plastic
pollution in the redesign of the harmful material. In the meantime,
Parley created a catalyst innovation that provides an immediate
replacement for new, virgin plastic: Ocean Plastic®, a range of premium
materials created from upcycled plastic waste intercepted from oceans,
shorelines, and in coastal communities. Together with its partners, in
the last five years Parley raised awareness for the issue, boosted the
general image of recycling and established the first global supply chain
for marine plastic debris. Additionally, Parley created a funding
mechanism that financially allows the implementation of the Parley AIR
Strategy in four key areas: Communication and Education, Direct Impact,
Research and Development, and Eco-Innovation.

About Corona
Born in Mexico, Corona is the leading beer
brand in the country, the most popular Mexican beer worldwide exported
to more than 180 countries. Corona Extra was first brewed in 1925 at the
Cervecería Modelo in Mexico City and is still proudly produced entirely
in Mexico.

Corona is a pioneer in the beer industry by being the first to use a
transparent bottle showcasing its purity and high quality to the world.
Each glass bottle is produced in a glass factory in Mexico owned by the
brand. The artwork found on the bottle is painted, highlighting our
commitment to quality in our packaging and our Mexican heritage.

No Corona is complete without the lime. Naturally adding character,
flavor and refreshment, the lime ritual is an integral part of
delivering an experience that is truly unique to Corona. The brand is
synonymous with the beach and celebrates time outdoors. It invites
people to pause, relax and enjoy the simple pleasures of life. For more
visit www.corona.com

Contacts

Media
Anheuser-Busch InBev/Corona:
Evan Ellman
[email protected]
or
Alison
Brod Marketing + Communications:
Alyssa Ahern, +1 212-230-1800
[email protected]
or
Parley
for the Oceans:
Silvia Raccagni
[email protected]