Clear Channel Airports Signs New Five-Year Exclusive Deal with Bangor International Airport (BGR) to Provide Comprehensive Advertising Program

Clear Channel Airports’ Innovative Advertising Solutions Enable
National and Regional Brands to Reach BGR’s Nearly 500,000 Annual
Passengers


Cutting Edge Media Program Coincides with BGR’s Incredible Growth
as a Top Regional Airport in the U.S.

BANGOR, Maine–(BUSINESS WIRE)–#AcadiaNationalParkClear
Channel Airports
(CCA), a brand division of Clear
Channel Outdoor Americas
(CCOA) (NYSE: CCO), and a subsidiary of
iHeartMedia Inc., today announced Bangor International Airport (BGR) has
awarded it a new five-year, exclusive contract to provide a
comprehensive digital and print media network. The new program is
scheduled for installation this month and will enhance the travel
experience for BGR’s nearly 500,000 annual passengers by incorporating
terminal-wide state of the art advertising solutions.

BGR is a full service domestic and international airport located in
Bangor, Maine. The airport provides easy access to Maine’s premiere
destinations such as Acadia National Park in Bar Harbor, Moosehead Lake,
Katahdin, Baxter State Park, mid-coast and northern Maine. In 2016, BGR
hit a new record with over 492,000 annual passengers equaling a three
percent increase over 2015 traffic. The airport is served by Allegiant,
American, Delta and seasonally United. Year-round routes currently
include LaGuardia, Philadelphia, Washington D.C., Sanford/Orlando and
St. Petersburg/Tampa. Additional seasonal service includes Newark,
Chicago and Charlotte. It is also the leading airport for trans-Atlantic
tech stops. BGR is an enterprise-funded entity operated by the City of
Bangor and is supported solely through airport generated revenue.

Clear Channel Airports’ new advertising program at BGR presents unique
advertising solutions for regional businesses to connect with visitors
and grow regional commerce. The new advertising elements include:

  • New 82” LCD located at baggage claim;
  • Newly built show cases and product cases;
  • Tension Fabric Displays will be added to all free charging stations
    located in gate hold areas and to the charging stations in the
    pre-security areas;
  • Two new large format Tension Fabric Displays will be added at Gate 4 –
    where American Airlines flights arrive and depart;
  • Two new Tension Fabric Displays will be added to Gate 6 – where all
    Allegiant Air flights arrive and depart;
  • Updated theming wraps in baggage claim; and
  • A themed Tension Fabric Display will be added by the ticket counters.

Airport Director, Tony Caruso commented, “We have worked with Clear
Channel Airports for a number of years and are pleased to renew the
contract for another five years. We look forward to the new, updated
installations providing our passengers with state-of-the-art advertising
information and regional businesses with new advertising opportunities.”

BGR also has a strong tie to supporting the military with a group called
The
Maine Troop Greeter of Bangor
: a non-profit group of veterans and
men and women supporting armed forces serving overseas by greeting
troops who arrive at BGR. Since the beginning of greeting flights in May
of 2003, the Maine Troop Greeters have greeted over 7,417 flights with
more than 1,499,277 service members and 403 military dogs.

“Bangor International Airport is one of the fastest growing regional
airports in the country and we couldn’t be more excited to partner with
them to integrate a new, leading-edge advertising network fit for their
passenger base,” said Morten Gotterup, President, Clear Channel
Airports. “Our new program will enable top regional and national brands
to take story-telling to a whole new level for travelers and give them
the tools they need to truly impact the passenger-experience while
traveling through Bangor.”

Additionally, a Nielsen
study
released in 2016 shows that nearly 60 percent of business and
leisure travelers believe that advertising in airports is an indicator
of high-quality brands and products, and more than three-quarters of
leisure and business travelers say they notice airport digital ads, with
over one-third of travelers surveyed confirming they’ve visited a
website or used an app to find out more about a product or service they
saw advertised inside an airport.

About Clear Channel Airports

Dedicated to airport advertising for more than 40 years, Clear Channel
Airports is the premier innovator of contemporary display concepts. The
Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO),
one of the world’s largest outdoor advertising companies, currently
operates more than 250 airport programs across the globe and has a
presence in 31 of the top 50 U.S. markets with major airports. More
information can be found on Clear Channel Airports and Clear Channel
Outdoor by visiting www.clearchannelairports.com
and www.clearchanneloutdoor.com

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Contacts

For Clear Channel Airports
Jason D. King, 212-812-0064
[email protected]