CFE Media LLC Announces Licensing Agreement with Informa Infrastructure Intelligence for ContentStream®

March 26, 2018

DOWNERS GROVE, Ill.–(BUSINESS WIRE)–CFE
Media LLC has announced an agreement with Informa
Infrastructure Intelligence (LSE:INF) – formerly Penton
Media – to license CFE Media’s ContentStream®
for Publishers content marketing software platform. The ContentStream®
platform will organize, present, and license Informa Infrastructure
Intelligence’s content to their customers.

Informa Infrastructure Intelligence selected the ContentStream®
platform to address their customers’ growing needs to utilize
high-value, relevant content to support their many content marketing
initiatives.

“Marketers have an ever-increasing need for high quality and
targeted content to support their marketing strategy and communication
channels,” said Paul Miller, Informa Infrastructure Intelligence Group
President. “Based on data driven technology and our experts within the
industry, we generate content that generates engagement with a highly
qualified audience. Now, through the ContentStream® platform,
our customers will have immediate access to use this content within
their own marketing efforts.”

“Informa Infrastructure Intelligence has an excellent reputation
for award-winning content and has always been on the forefront of
servicing customers,” said Steve Rourke, CFE Media LLC CEO. "Adding the
ability to identify, license, and track content assets will increase
their value by providing customers with quality content.”

For more information on the Informa Infrastructure Intelligence ContentStream®
platform, please contact Jacquie Niemiec, SVP of Marketing. [email protected]

About CFE Media and Technology: As part of CFE Media, CFE
Technology develops, delivers, and supports technology platforms for
marketing professionals and for B2B publishers. In 2013, the CFE
Technology group successfully launched its first content marketing and
marketing automation (MA) oriented technology platform “ContentStream®.”
ContentStream® is a patented software-as-a-service (SaaS)
system that provides all the tools required for marketers to identify,
select, download, license, utilize, optimize, and track their favorite
B2B publisher’s content. In 2017, CFE Technology launched ContactStream®
Marketplace, which allows marketers to identify, select, download, and
license qualified contacts or leads which can be utilized in a CRM or MA
system. Click
here for more information.

About Informa Infrastructure Intelligence: Informa
Infrastructure Intelligence is a trusted, forward-thinking B2B
marketing partner transforming marketing strategies for businesses in
the power, electronics, design & manufacturing, and building sectors. We
have deep expertise in the markets we serve and data driven capabilities
that enable us to tell an impactful story to a specific audience at each
stage of the buyer’s journey in a manner that directly results in
measurable, successful business outcomes. Click
here for more information.

Additional Resources:

Contacts

Patrick Lynch, 847-452-1191 (Phone)
Vice President: CFE Technology
[email protected]