Business Customers Rate 15 Utilities as Most Trusted Brands

CAMBRIDGE, Mass.–(BUSINESS WIRE)–Fifteen electric utilities are being recognized as Most Trusted Brands
among business customers after scoring an average 32 points higher (775)
than the overall industry score of 743 (on a 1,000-point maximum scale).
These and other findings are part of Utility
Trusted Brand & Customer Engagement™: Business, a Cogent
Reports™ study by Market
Strategies International.

“Brand Trust is essential to the utility industry’s ability to build
effective innovation, energy management and environmental programs.
Utilities that are perceived as trusted business partners are already
more successful at gaining customer support for these programs,” said
Chris Oberle, senior vice president at Market Strategies.

The study analyzes more than 50 consumption, environmental, service,
digital and rate offerings. Most Trusted Brand utilities have higher
usage of these offerings and higher demand for future usage of these
programs.

“With so much industry product development being conducted on
environmental issues, distributed resources, energy consumption and
alternative rates, the time is now to build and maintain strong brand
trust levels among business customers,” continued Oberle.

The study, now in its third year, provides brand tracking and benchmark
performance of 60 electric utilities among 10,486 utility business
customers. The Brand Trust index is based on 35 rating questions that
relate to six factors: Customer Focus, Community Support, Reliable
Quality, Communications Effectiveness, Environmental Dedication and
Company Reputation & Advocacy.

The following are benchmark scores of the 60 electric utilities
surveyed. Those achieving top-quartile performance on Brand Trust are
designated Most Trusted Brands among business customers.

2017 Brand Trust Benchmark Performance Among Business Customers

About the Utility Trusted Brand & Customer Engagement: Business Report

Market Strategies conducted surveys among 10,486 business customers of
60 electric utility companies (based on business customer counts).
Utilities within the same region are given equal weight in order to
balance the influence of each utility’s customers on survey results.
Market Strategies will supply the exact wording of any survey question
upon request.

About Market Strategies International

Market
Strategies International is a leading provider of research and
consulting services to utility management, trusted by the world’s most
successful organizations to help them thrive. We blend primary research
with data from our syndicated, benchmarking and self-funded studies to
provide clients with exceptional research insight that helps solve their
challenges. Our research specialties include brand, communications, CX,
product development and segmentation. Our syndicated products, known as
Cogent Reports, help clients understand the market environment, explore
industry trends and monitor their brand within the competitive
landscape. Founded in 1989, Market Strategies is one of the largest
market research firms in the world. Read Market Strategies’ blog at FreshMR,
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Contacts

Market Strategies International
Lisa Viselli, 734.779.6851
[email protected]