Business Customers Rate 15 Utilities as Most Trusted Brands
- Utility
Trusted Brand & Customer Engagement™: Business, a Cogent
Reports™ study by Market
Strategies International.
“Brand Trust is essential to the utility industry’s ability to build effective innovation, energy management and environmental programs. Utilities that are perceived as trusted business partners are already more successful at gaining customer support for these programs,” said Chris Oberle, senior vice president at Market Strategies.
The study analyzes more than 50 consumption, environmental, service, digital and rate offerings. Most Trusted Brand utilities have higher usage of these offerings and higher demand for future usage of these programs.
“With so much industry product development being conducted on environmental issues, distributed resources, energy consumption and alternative rates, the time is now to build and maintain strong brand trust levels among business customers,” continued Oberle.
The study, now in its third year, provides brand tracking and benchmark performance of 60 electric utilities among 10,486 utility business customers. The Brand Trust index is based on 35 rating questions that relate to six factors: Customer Focus, Community Support, Reliable Quality, Communications Effectiveness, Environmental Dedication and Company Reputation & Advocacy.
The following are benchmark scores of the 60 electric utilities surveyed. Those achieving top-quartile performance on Brand Trust are designated Most Trusted Brands among business customers.
2017 Brand Trust Benchmark Performance Among Business Customers
Most Trusted Business Partners
Brand Trust Index
Georgia Power 795 Los Angeles Department of Water & Power 793 MidAmerican Energy 784 Con Edison 782 Idaho Power 781 Alabama Power 777 Pacific Power 777 Florida Power & Light 776 Puget Sound Energy 774 Southwestern Electric Power Company 771 Ameren Illinois 768 Entergy 765 PSE&G 762 Southern California Edison 761 KCP&L 760 Second Quartile Utilities
Brand Trust Index
Salt River Project 759 Duke Energy Florida 759 Portland General Electric 757 NYSEG 757 PG&E 755 PPL Electric Utilities 754 DTE Energy 753 CPS Energy 753 Dominion Energy Virginia 752 Louisville Gas & Electric 750 Xcel Energy- West 749 West Penn Power 748 SCE&G 747 Jersey Central Power & Light 744 Rocky Mountain Power 744 Third Quartile Utilities
Brand Trust Index
Duke Energy Midwest 742 Public Service Company of Oklahoma 741 NorthWestern Energy 740 Consumers Energy 739 BGE 739 SDG&E 737 OG&E 736 National Grid 732 PECO Energy 732 Duke Energy Progress 731 ComEd 730 Ohio Edison 730 Kentucky Utilities 730 Xcel Energy - Midwest 729 Ameren Missouri 727 Fourth Quartile Utilities
Brand Trust Index
TECO Tampa Electric 726 Gulf Power 724 Penelec 723 Wisconsin Public Service 722 Alliant Energy 719 APS 719 We Energies 718 NV Energy 716 Duke Energy Carolinas 714 Appalachian Power 710 NIPSCO 708 PSEG Long Island 705 AEP Ohio 690 Eversource 684 PNM 659 Scores above 500 indicate a positive level of brand trust
About the Utility Trusted Brand & Customer Engagement: Business Report
Market Strategies conducted surveys among 10,486 business customers of 60 electric utility companies (based on business customer counts). Utilities within the same region are given equal weight in order to balance the influence of each utility’s customers on survey results. Market Strategies will supply the exact wording of any survey question upon request.
About Market Strategies International
Market Strategies International is a leading provider of research and consulting services to utility management, trusted by the world’s most successful organizations to help them thrive. We blend primary research with data from our syndicated, benchmarking and self-funded studies to provide clients with exceptional research insight that helps solve their challenges. Our research specialties include brand, communications, CX, product development and segmentation. Our syndicated products, known as Cogent Reports, help clients understand the market environment, explore industry trends and monitor their brand within the competitive landscape. Founded in 1989, Market Strategies is one of the largest market research firms in the world. Read Market Strategies’ blog at FreshMR, and follow us on Facebook, Twitter and LinkedIn.
ContactsMarket Strategies International
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Lisa Viselli, 734.779.6851
[email protected]
CAMBRIDGE, Mass.–(BUSINESS WIRE)–Fifteen electric utilities are being recognized as Most Trusted Brands
among business customers after scoring an average 32 points higher (775)
than the overall industry score of 743 (on a 1,000-point maximum scale).
These and other findings are part of Utility
Trusted Brand & Customer Engagement™: Business, a Cogent
Reports™ study by Market
Strategies International.
“Brand Trust is essential to the utility industry’s ability to build
effective innovation, energy management and environmental programs.
Utilities that are perceived as trusted business partners are already
more successful at gaining customer support for these programs,” said
Chris Oberle, senior vice president at Market Strategies.
The study analyzes more than 50 consumption, environmental, service,
digital and rate offerings. Most Trusted Brand utilities have higher
usage of these offerings and higher demand for future usage of these
programs.
“With so much industry product development being conducted on
environmental issues, distributed resources, energy consumption and
alternative rates, the time is now to build and maintain strong brand
trust levels among business customers,” continued Oberle.
The study, now in its third year, provides brand tracking and benchmark
performance of 60 electric utilities among 10,486 utility business
customers. The Brand Trust index is based on 35 rating questions that
relate to six factors: Customer Focus, Community Support, Reliable
Quality, Communications Effectiveness, Environmental Dedication and
Company Reputation & Advocacy.
The following are benchmark scores of the 60 electric utilities
surveyed. Those achieving top-quartile performance on Brand Trust are
designated Most Trusted Brands among business customers.
2017 Brand Trust Benchmark Performance Among Business Customers
|
Most Trusted Business Partners |
Brand Trust Index |
|
| Georgia Power | 795 | |
| Los Angeles Department of Water & Power | 793 | |
| MidAmerican Energy | 784 | |
| Con Edison | 782 | |
| Idaho Power | 781 | |
| Alabama Power | 777 | |
| Pacific Power | 777 | |
| Florida Power & Light | 776 | |
| Puget Sound Energy | 774 | |
| Southwestern Electric Power Company | 771 | |
| Ameren Illinois | 768 | |
| Entergy | 765 | |
| PSE&G | 762 | |
| Southern California Edison | 761 | |
| KCP&L | 760 | |
|
Second Quartile Utilities |
Brand Trust Index |
|
| Salt River Project | 759 | |
| Duke Energy Florida | 759 | |
| Portland General Electric | 757 | |
| NYSEG | 757 | |
| PG&E | 755 | |
| PPL Electric Utilities | 754 | |
| DTE Energy | 753 | |
| CPS Energy | 753 | |
| Dominion Energy Virginia | 752 | |
| Louisville Gas & Electric | 750 | |
| Xcel Energy- West | 749 | |
| West Penn Power | 748 | |
| SCE&G | 747 | |
| Jersey Central Power & Light | 744 | |
| Rocky Mountain Power | 744 | |
|
Third Quartile Utilities |
Brand Trust Index |
|
| Duke Energy Midwest | 742 | |
| Public Service Company of Oklahoma | 741 | |
| NorthWestern Energy | 740 | |
| Consumers Energy | 739 | |
| BGE | 739 | |
| SDG&E | 737 | |
| OG&E | 736 | |
| National Grid | 732 | |
| PECO Energy | 732 | |
| Duke Energy Progress | 731 | |
| ComEd | 730 | |
| Ohio Edison | 730 | |
| Kentucky Utilities | 730 | |
| Xcel Energy – Midwest | 729 | |
| Ameren Missouri | 727 | |
|
Fourth Quartile Utilities |
Brand Trust Index |
|
| TECO Tampa Electric | 726 | |
| Gulf Power | 724 | |
| Penelec | 723 | |
| Wisconsin Public Service | 722 | |
| Alliant Energy | 719 | |
| APS | 719 | |
| We Energies | 718 | |
| NV Energy | 716 | |
| Duke Energy Carolinas | 714 | |
| Appalachian Power | 710 | |
| NIPSCO | 708 | |
| PSEG Long Island | 705 | |
| AEP Ohio | 690 | |
| Eversource | 684 | |
| PNM | 659 | |
|
Scores above 500 indicate a positive level of brand trust |
||
About the Utility Trusted Brand & Customer Engagement: Business Report
Market Strategies conducted surveys among 10,486 business customers of
60 electric utility companies (based on business customer counts).
Utilities within the same region are given equal weight in order to
balance the influence of each utility’s customers on survey results.
Market Strategies will supply the exact wording of any survey question
upon request.
About Market Strategies International
Market
Strategies International is a leading provider of research and
consulting services to utility management, trusted by the world’s most
successful organizations to help them thrive. We blend primary research
with data from our syndicated, benchmarking and self-funded studies to
provide clients with exceptional research insight that helps solve their
challenges. Our research specialties include brand, communications, CX,
product development and segmentation. Our syndicated products, known as
Cogent Reports, help clients understand the market environment, explore
industry trends and monitor their brand within the competitive
landscape. Founded in 1989, Market Strategies is one of the largest
market research firms in the world. Read Market Strategies’ blog at FreshMR,
and follow us on Facebook,
Twitter
and LinkedIn.
Contacts
Market Strategies International
Lisa Viselli, 734.779.6851
[email protected]
