Brother Mobile Solutions’ New Partner Program Builds Alliances on Shared Vision to Drive Mobile Technology Growth

WESTMINSTER, Colo.–(BUSINESS WIRE)–Brother Mobile Solutions, Inc. (BMS), a wholly-owned subsidiary of
Brother International Corporation, today unveiled its new Brother “THE
NEXT” Partner Program, an innovative, growth-oriented approach to
forging alliance partnerships for long-term mutual advantage. Designed
to capitalize on the rapid expansion of the mobile workforce, the
revolutionary new program supports opportunities to co-develop software
and mobile printing solutions that improve worker productivity.

In re-engineering its partnership strategy, Brother seeks business
partners of all sizes across multiple industries, based not solely on
sales volumes, but rather on a shared vision to drive the continued
growth of mobile technologies and mobile printing solutions.

According to Ravi Panjwani, Vice President of Marketing and Product
Management for Brother Mobile Solutions: “Brother has long been
committed to its solution development and reseller partners. The Brother
‘at your side’ promise is the driving force behind THE NEXT
partner program. We’re excited to be the first in the mobile hardware
space to offer this type of robust and inclusive partnership program and
believe it will help tap into the tremendous need and opportunity that
exists for turnkey solutions for the mobile workforce.”

Customized Solutions for Today’s Mobile Workforce

Commenting on the re-vamped program, Matt Moriarty, digital and channel
marketing manager for Brother Mobile Solutions, notes: “Under this new
program, smart and nimble startups can achieve equal footing with
larger, more established technology VARs and resellers. The program is
structured to reward loyalty, as well as growth potential and
willingness to work closely together to create customized mobility and
mobile printing solutions.”

The early review team for the program included Rob Dorsey, Vice
President of Sales at BlueStar, Inc. who stated, “It’s a
forward-thinking program that should provide a path for resellers large
and small to succeed.”

With custom engineering, cutting-edge technology, and expert support,
Brother delivers the latest thermal printing solutions and trusted,
reliable designs to suit virtually every vertical market need. Moriarty
emphasizes that there are no sales or product volume minimums to qualify
for the new Brother Partner Program, so even smaller vertical industry
developers and resellers are invited to apply. Benefits include
preferred partner pricing on the full Brother portfolio of mobile
products, development funding support, a solid margin earning
opportunity, free demo mobile printers, pre- and post-sale engineering
support, demand creation opportunities, and much more.

For more detailed information about the new Brother Partner Program,
please call 800-543-6144 or visit http://www.brothermobilesolutions.com/partners/

About Brother Mobile Solutions

Brother Mobile Solutions, Inc., a wholly owned subsidiary of Brother
International Corporation, provides innovative mobile printing and
industrial labeling solutions to field workforces and mobile
enterprises. Brother International Corporation and its subsidiaries
employ over 1,100 people in the Americas. For more information about
Brother Mobile Solutions and its products, call (800) 543-6144, or visit www.brothermobilesolutions.com.

Contacts

Brother Mobile Solutions
Mary Howard
[email protected]
303.464.6707