Bold Design Meets Bold Features in New Keurig K-Elite Brewer

Striking brushed finish and metal details make new brewer a stylish
addition to any kitchen

WATERBURY, Vt.–(BUSINESS WIRE)–Delivering on its new cadence of continuous innovation, Keurig Green
Mountain, Inc. (Keurig) has further expanded its line of Keurig® brewers
with the new Keurig® K-Elite™
coffee maker. The K-Elite™ coffee maker blends premium finishes with
programmable features to deliver the most beverage customization in any
Keurig® single cup coffee maker model in a bold, modern look.

“The features of our new K-Elitecoffee maker are based on
meeting the needs of consumers who love the convenience and quality of
our Keurig single serve system, but who also value modern design and
more options for their brew,” said Scott Moffitt, Chief Brand and
Beverage Officer at Keurig. “We’re confident we’ve delivered against
those insights with the K-Elite coffee maker with its premium look and
customization for your cup. In fact, it’s our top-rated coffee maker
model currently available on Keurig.com.”

Key features of the K-Elite™ coffee maker models include:

• Strong Brew. For coffee lovers that enjoy a bold brew, the
  Strong button increases coffee strength and intensity.
• Brew Over Ice: Iced button makes it simple to enjoy a
  full-flavored, delicious iced coffee by optimizing the brew cycle for
  brewing over ice.
• Modern Design: The K-Elite™ is available in two contemporary
  finishes at launch, Brushed Silver and Brushed Slate, and the handle
  and drip tray are made of metal.
• Wide Range of Brew Sizes. Consumers can select from a choice of
  five cup sizes 4 oz., 6 oz., 8 oz., 10 oz., and 12 oz.
• Extra Large 75 oz. Water Reservoir. Allows consumers to brew up
  to eight cups before having to refill, saving time and simplifying the
  morning routine.
• Programmable Features: Adjust your brew temperature, select the
  exact time for brewer on, and set your coffee maker to perform
  flawlessly in high altitude households.
• Hot Water on Demand: Get hot water when you need it with the
  simple touch of a button, perfect for instant soups or oatmeal.

Currently available on Keurig.com and at select retailers beginning in
March, the suggested retail price for the Keurig® K-Elite™ coffee maker
is $169.99. Consumers can choose from hundreds of delicious varieties of
coffee, tea and hot cocoa K-Cup® pods and more at the touch of a button
with the quality you expect from Keurig. With the K-Elite™ coffee
maker, you can also brew your own ground coffee with the My
K-Cup® Universal Reusable Coffee Filter (sold separately).

For more information, visit Keurig.com.

About Keurig Green Mountain, Inc.

Keurig Green Mountain, Inc. (Keurig) is a leader in specialty coffee and
innovative single serve brewing systems. Committed to delivering
exceptional coffee for more than 35 years, today our Keurig® coffee
makers and single serve hot beverages are in more than 20 million homes
and offices throughout North America. In under a minute, Keurig® brewers
consistently and conveniently deliver a fresh-brewed, great tasting cup
with just the push of a button. As a testament to that quality, more
than 50 leading global coffee, tea and cocoa brands have partnered with
Keurig, joining beloved owned brands like Green Mountain Coffee® and The
Original Donut Shop® coffee to offer consumers vast personal choice from
500+ varieties. As a company founded on social responsibility, Keurig is
committed to using the power of business to brew a better world through
our work to build resilient supply chains, sustainable products, and
thriving communities. For more information, visit www.keuriggreenmountain.com,
and to purchase Keurig products visit www.keurig.com or www.keurig.ca.

Contacts

Media:
Keurig Green Mountain, Inc.
Stephanie
Simione
[email protected]