Bain Capital Private Equity Acquires World Wide Packaging

Company to be merged with Chinese cosmetics packaging manufacturer
to form fully integrated solutions provider

HONG KONG–(BUSINESS WIRE)–Bain Capital Private Equity today announced the acquisition of World
Wide Packaging LLC, a leading provider of cosmetic packaging components,
plastic tubes, and formulation/filling technologies.

Simultaneous with Bain Capital’s purchase of World Wide Packaging, the
firm has agreed to purchase a Chinese cosmetics packaging manufacturer
and plans to merge the two companies to form a fully integrated
solutions provider. Bringing together World Wide Packaging’s strong
design capabilities, rich library and fast turnaround times, with
reliable manufacturing capabilities in China, the combined entity will
be well-placed to provide innovative solutions to beauty brands in the
US and beyond.

Established in 1980, World Wide Packaging provides the cosmetics and
personal care industries with a complete range of packaging components,
custom and stock molding, and full service turnkey operations. With
dedicated component- and tube-manufacturing facilities, offices on the
east and west coasts of the United States as well as in Suzhou, China,
and a global sales team, World Wide Packaging has focused on vertical
integration in its industry for many years. The company has a proven
history of developing cutting-edge, problem-solving packaging solutions
for a wide range of beauty brands including Estee Lauder, L’Oreal,
Shiseido, Dermalogica and Milk Makeup.

“Having enjoyed more than four decades of uninterrupted growth, World
Wide Packaging is excited about Bain Capital’s investment in our future
growth,” said Barry Freda, CEO. “World Wide Packaging looks forward to
bringing our high quality, award-winning packaging innovations, and
speed to market to more companies across the globe.” The senior
management team at World Wide Packaging will remain in place, with CEO
Barry Freda continuing to lead WWP in this new venture.

Bain Capital Private Equity’s proven operational expertise and ability
to leverage a fully integrated global team presents a significant
advantage for companies looking to identify and execute opportunities on
a global scale and to tap into Asia’s high growth markets. The firm has
extensive experience in consumer industries having invested in companies
like Carver Korea, Canada Goose, and Blue Nile, among many others. It
also has experience merging the operations of two companies, both in the
US and across multiple regions.

Jonathan Zhu, a Managing Director at Bain Capital Private Equity, said:
“With this deal, the combined entity will have a customer-facing
function primarily in the US, and manufacturing, sales and marketing
operations in China. We look forward to working with World Wide
Packaging to preserve and enhance its presence in the independent beauty
market and grow its presence among large beauty players, in the US and
beyond, particularly in China, where demand for cosmetics is growing
three times as fast as the US.”

– End –

About Bain Capital Private Equity

Bain Capital Private Equity (www.baincapitalprivateequity.com)
has partnered closely with management teams to provide the strategic
resources that build great companies and help them thrive since its
founding in 1984. Bain Capital Private Equity’s global team of
approximately 220 investment professionals creates value for its
portfolio companies through its global platform and depth of expertise
in key vertical industries including healthcare, consumer/retail,
financial and business services, industrials, and technology, media and
telecommunications. Bain Capital has offices in Boston, Chicago, New
York, Palo Alto, San Francisco, Dublin, London, Munich, Melbourne,
Mumbai, Hong Kong, Shanghai, Sydney and Tokyo. The firm has made primary
or add-on investments in more than 760 companies since its inception. In
addition to private equity, Bain Capital invests across asset classes
including credit, public equity and venture capital, managing
approximately USD 95 billion in total and leveraging the firm’s shared
platform to capture opportunities in strategic areas of focus.

About World Wide Packaging

World Wide Packaging LLC provides the cosmetics and personal care
industries with a complete range of packaging components, custom and
stock molding, and product development and sales. World Wide Packaging
also specializes in custom engineered solutions for a variety of unique
product applications. World Wide Packaging’s extensive product line
includes a wide selection of innovative tube packaging options, jars,
compacts and lotion bottles. World Wide Packaging provides everything
from plastic mass-market containers to sophisticated metal cases for
lipstick, lip gloss, mascara, and eyeliner, while offering competitive
prices and dependable, high quality service.

For more information, contact World Wide Packaging LLC. At 15 Vreeland
Road, Suite 4, Florham Park, NJ 07932; phone: 973-805-6500 or toll-free
1-800-950-0390; fax: 973-805-6510; or visit the company’s website at www.wwpinc.com.

Contacts

For Media Enquiries
Bain Capital Private Equity
Sunitha
Chalam, Brunswick Group
Direct: +852 3512-5050
Mobile: +852
9628-3550
[email protected]
or
Naomi
Dryden, Brunswick Group
Direct: +852 3512 5030
Mobile: +852
9732 6830
[email protected]
or
World
Wide Packaging
Christopher Dale, Turchette Agency
Direct:
973-227-8080 ext. 116
[email protected]
or
Megan
Gunn, World Wide Packaging
Direct: 973-805-6500 ext. 2248
Mobile:
908-581-4834
[email protected]