Axalta Hosts Annual Latin American Distributors Convention 2017

Over 500 Axalta distributors learn strategies to anticipate market
needs and customer expectations

MEXICO CITY–(BUSINESS WIRE)–Axalta Coating Systems (NYSE: AXTA), a leading global manufacturer of
liquid and powder coatings, held its Annual Latin America Distributors
Convention in Los Cabos, Baja California Sur, with the presence of
Charlie Shaver, Axalta Chairman and CEO, members of global and regional
leadership teams as well as over 500 distributors, business partners,
customers and colleagues from the region. The agenda included workshops
that focused on business strategies to improve customer productivity and
presentations on new products, technologies, and other commercial
resources for customers.

Shaver reviewed Axalta’s latest achievements in Latin America, as well
as the company’s global results, challenges, and opportunities. He
highlighted the importance of the region’s contribution to Axalta’s
growth, and the company’s commitment to continued investment and
expansion in Latin America.

“Our operations in Mexico and across Latin America continue to position
us well across the region. Our recent plant opening in Argentina and
expanded production capacity in Mexico and Brazil provide a competitive
advantage. We are especially grateful to our business partners in the
region, including the distributors and customers at this important
meeting, and look forward to serving them with innovative coating
technologies in the years to come,” said Shaver.

Axalta has operated successfully in Latin America for more than 75 years
and the convention coincided with the company’s 65^th
anniversary in Mexico. Axalta supports growth of regional businesses
through its mobile training programs for local refinish painters and
technicians. Customers can receive training onsite at their body shops
using Axalta’s leading refinish brands Cromax^® and Standox^®,
among other brands.

“Our regional success has a lot to do with the focus we have on our
customers and the training of master painters and workshops,” explained
Daniel Salcido, President of Axalta – Latin America North and Vice
President of Refinish for Latin America. “We are constantly implementing
training programs and other initiatives that help us provide the best
service and we continue to innovate for the benefit of our customers in
Latin America.”

“This year’s convention was a great opportunity to leverage our talent
pool and experience across the entire hemisphere and better serve the
increasingly globalized nature of our customer base,” explained Mike
Carr, President of Axalta’s Americas Region. The company recently merged
the management of previously separate North America and Latin America
regions.

About Axalta Coating Systems

Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light OEM vehicles, commercial vehicles and refinish
applications to electric motors, buildings and pipelines, our coatings
are designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. With more than 150 years of experience
in the coatings industry, the over 13,000 people of Axalta continue to
find ways to serve our more than 100,000 customers in 130 countries
better every day with the finest coatings, application systems and
technology. For more information visit axaltacoatingsystems.com
and follow us @axalta on Twitter and on LinkedIn.

Contacts

KAM
Extrategia, Comunicación y Medios
Tiani Jiménez
T +52
(55) 3611-0063 ext. 277
[email protected]