Augmented Reality Is Gaining Traction in the Enterprise Market, According to Tractica

Key Use Cases Include Collaborative Office Tools, 3D Modeling, Desktop
Replacement, B2B Sales Tools, Field Service, Plant Maintenance, Retail,
Healthcare, and Education

BOULDER, Colo.–(BUSINESS WIRE)–#ar–After struggling for a number of years to find its place, augmented
reality (AR) is now in a period of strong innovation and market
development, with a proliferation of use cases across consumer and
enterprise markets alike. According to a new white paper from Tractica,
enterprise use cases are rapidly evolving, using mobile AR on
smartphones and tablets as well as new capabilities in smart glasses.

Tractica believes that the industry is on the cusp of sustainable market
adoption of AR, both for consumer and enterprise use cases. In
Tractica’s white paper, which is available for free download on the
company’s website,
the market intelligence firm assesses the key use cases that will drive
enterprise market adoption, including the following:

• Collaborative Office Tools
• 3D Modeling for Design, Architecture, and Animation
• Desktop Replacement
• Retail
• Business-to-Business Sales tools
• Plant Maintenance
• Field Service
• Healthcare
• Education

Tractica’s white paper, “Enterprise
Use Cases for Augmented Reality”, covers the market for enterprise
AR, providing key use cases where AR will have a positive impact. The
use cases include collaborative office tools, 3D modeling for design,
architecture and animation, desktop replacement, retail, healthcare,
education, plant maintenance, field service, and B2B sales tools. These
trends are based on the ongoing research and analysis that form part of
Tractica’s User
Interface Technologies Advisory Service. This white paper is
published in partnership with Augmented
World Expo 2017, which is being held in Santa Clara, California from
May 31 to June 2, 2017. A full copy of the white paper is available for
free download on Tractica’s website.

About Tractica

Tractica is a market intelligence firm that focuses on human interaction
with technology. Tractica’s global market research and consulting
services combine qualitative and quantitative research methodologies to
provide a comprehensive view of the emerging market opportunities
surrounding Artificial Intelligence, Robotics, User Interface
Technologies, Wearable Devices, and Digital Health. For more
information, visit www.tractica.com
or call +1.303.248.3000.

Contacts

Tractica
Clint Wheelock, +1-303-248-3000
[email protected]