Amcor Helps Winemakers Bottle for ‘Anytime, Anywhere’ Occasions

ANN ARBOR, Mich.–(BUSINESS WIRE)–Wine consumers are demanding portable, lightweight bottles for home
delivery and consumption at venues where glass is prohibited or isn’t
practical. Amcor Rigid Plastics will showcase its portfolio of
polyethylene terephthalate (PET) packaging at the Unified Wine & Grape
Symposium (Booth #1613) Jan. 23-25 in Sacramento, Calif. Amcor’s
solutions cater to needs of the “anytime, anywhere” wine consumer.

“People want to enjoy wine more casually, no longer holding it for
special occasions or to simply be enjoyed with dinner,” said Beth
Rettig, vice president of spirits, wine, and beer, for Amcor’s
Diversified Products Division. “Consumers are active and living
on-the-go lifestyles. They are taking wine with them when they hike, hit
the beach, and visit friends. Amcor’s PET bottles are a lightweight and
durable solution for consumers’ increasing demands.”

Naked Winery, based in Hood River, Ore., uses lightweight PET bottles
from Amcor for its Outdoor Vino brand. Amcor’s shatter-proof and
portable 750ml PET bottles play a major role in an ever-changing wine
market by differentiating the Outdoor Vino brand, which is sold
exclusively online.

“We know our customers well. They lead active, outdoor lifestyles,” said
Becky Williams, marketing and brand manager for Naked Winery. “We
believe that if you’re in the middle of an outdoor adventure you should
absolutely be able to enjoy a great bottle of wine.”

Amcor’s stock PET wine bottles are manufactured in Fairfield, Calif.,
and are compatible with twist-off aluminum closures. They utilize a
unique barrier coating technology that protects wine from oxidation and
provides a 12- to 18-month shelf life.

About Naked Winery
Naked Winery, based in Hood River, Ore.,
is on a mission to cut America’s divorce rate in half by inviting
couples to shut off the electronics and share a glass of wine nightly.
The company’s high-quality wines enhance the romance of wine by pleasing
the palate and other senses with provocative brands that change the
conversation.

The winery’s labels are provocative and a bit risqué because the company
believes the experience surrounding wine should also be fun. In addition
to the flagship brand Naked Winery®, the company offers Outdoor Vino™, a
wine that lets consumers “Take it Outside!” Outdoor Vino was started in
2009 with a simple mission: to make wine more accessible to the places
you love to be, from picnic tables to mountaintops and everywhere in
between. The easy, screw-cap and BPA-free plastic packaging is durable,
portable, and only one-sixth the weight of a traditional glass wine
bottle. It’s reusable, recyclable, and perfect for those looking for an
outdoor adventure. For more information, visit nakedwinery.com
and outdoorvino.com.

About Amcor
Amcor Limited (ASX: AMC; www.amcor.com)
is a global leader in responsible packaging solutions, focusing on a
broad range of flexible and rigid plastic packaging that enhances the
products consumers use in everyday life, with 95 percent of its sales
into the food, beverage, healthcare and tobacco industries. The company
employs more than 35,000 people worldwide, operating in 40-plus
countries and 200 sites.

Contacts

Amcor Rigid Plastics
DeAnna Starn, 734-302-2522
[email protected]
or
J.
Grande communications Inc.
Joseph Grande, 413-684-2463
[email protected]