Assurance International and Goodyear expand licensing agreement in Asia

Assurance International Ltd., a prominent name in the lubricant and automotive care industry, has extended its successful licensing agreement with The Goodyear Tire & Rubber Company. This expanded partnership will introduce a new range of automotive parts, car care products, and accessories, targeting the burgeoning markets in India and other Asian countries.

The extended collaboration will see the introduction of new categories including wiper blades, spark plugs, fuel additives, car care products, and various car accessories. This strategic move aims to leverage the strengths of both companies to deliver high-quality automotive solutions designed to enhance vehicle performance and longevity.

“We are excited to deepen our collaboration with Goodyear. By expanding our product offerings, we are not only reinforcing our commitment to quality and innovation but also addressing the diverse needs of our customers in the rapidly growing markets of India and Asia,” said CEO of Assurance International Mukesh Sharma.

Focus on developing markets

The new product lines will launch in India and other Asian markets by October 2024. This initiative aims to capture the growing demand for reliable and innovative automotive solutions in these regions. The collaboration is poised to enhance the customer experience by combining Goodyear’s expertise in automotive products with Assurance International’s excellence in the lubricant and car care sectors.

Chief Business Officer and Executive Vice President of Assurance Intl, Sanjay Sharma, added, “This extended collaboration allows us to leverage the strengths of both companies to provide a more comprehensive range of products. We are confident that our combined expertise will drive significant growth and offer unparalleled value to our customers.”

Enhanced Product Offerings

The new categories include:

• Wiper Blades: High-performance blades designed for durability and efficiency.
• Spark Plugs: Engineered for optimal engine performance.
• Fuel and Engine Additives: Solutions aimed at enhancing fuel efficiency and engine health.
• Car Care Products: A range of cleaners, polishes, and protective treatments.
• Car Accessories: Including seat covers, floor mats, and car organizers, designed to improve vehicle aesthetics and functionality.

About Assurance International Ltd.

Assurance International Ltd. is a leading company in the automotive products sector, specialising in lubricants, batteries, filters, accessories, and spare parts. Founded in 2017, Assurance International operates under the umbrella of the Satya Group, which has been active since 1974. The company is headquartered in Gurugram, Haryana, India. It has a significant presence across multiple countries including Australia, Bhutan, Brunei, Indonesia, Malaysia, Maldives, Myanmar, New Zealand, Nepal, Singapore, Sri Lanka, Thailand, Timor-Leste, Vietnam, Pakistan, Bangladesh, Bahrain, Iraq, Jordan, Tanzania, Sudan, Algeria, Ghana, Cote D’Ivoire, Egypt, Yemen, UAE, Saudi Arabia, Qatar, Oman, Lebanon, Kuwait, Zimbabwe, Kenya, Cameroon, South Africa, Ethiopia, and Nigeria

About Goodyear

Goodyear is one of the world’s largest tire companies, employing approximately 71,000 people and manufacturing products in 55 facilities across 22 countries. Known for their innovation centres in Akron, Ohio, U.S.A., and Colmar-Berg, Luxembourg, Goodyear continues to set the standard for technology and performance in the industry.