Soraa Brings Health Store Philosophy to Light
- Dr.
Pharmacy in Athens, Greece.
Dr. Pharmacy was created to bring its customers a truly unique experience—health is directly related to wellness and happiness. To help them portray this, the company required the type of light that supported their high-quality heath and cosmetics products in an immaculate atmosphere that conveyed the essence of wellness and beauty.
Designed and constructed by SOLID, who worked with L4A, selected Soraa to give the space the desired look and feel they were seeking. With a narrow and adjustable beam, Soraa lamps allow the store to highlight products throughout the space, while also creating dramatic environments in areas where cosmetics and beauty products are prominently displayed.
Soraa MR16 and GU10 lamps were chosen to illuminate Dr. Pharmacy because their lamps produce all colors of the visible spectrum (400-700nm), with no gaps, creating the truest colors possible. Soraa’s lamps render warm tones and infinite shades of white beautifully, but more importantly, accurately achieve a color index (CRI) of 95 and deep red (R9) rendering of 95. Soraa’s LED design provides crisp object definition, revealing dynamic texture and coloring throughout the entire environment, and gives L4A the ability to draw attention to the interior surfaces that matter most.
“There is no comparison to the quality of Soraa lamps. The flexibility of the different beam angles helped us to create drama and highlights throughout the store,” said Petros Kaisaris, L4A. “Soraa lamps give us the theatrical effect that we could only achieve with halogen lamps until now.”
Unlike blue-based white LEDs without any violet emission, the company’s lamps have Soraa’s Violet-Emission 3-Phosphor (VP₃) LED technology to properly excite fluorescing brightening agents in objects such as clothing, paper and cosmetics. Soraa’s unique GaN on GaN™ LED technology allows its LEDs to operate at currents that are more than five times higher than LEDs built on other materials. This means a lot of light and a narrow beam come from a very small, single source.
About Soraa
Pioneering lamps built from pure gallium nitride substrates (GaN on GaN™); Soraa has made lighting, simply perfect. Soraa’s full spectrum lamps have superior color rendering and beam characteristics compared to lamps using LEDs created from non-native substrates. Founded in 2008, Soraa is based in Fremont California, where it manufactures its LEDs.
Please visit us @ www.soraa.com and follow us on Twitter, Facebook, Instagram, and LinkedIn.
Soraa is a registered trademark of Soraa, Inc., and GaN on GaN is a trademark of Soraa, Inc.
ContactsSoraa Media:
Makovsky
Andy Beck, 001-202-587-5634
[email protected]
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LONDON–(BUSINESS WIRE)–Soraa, the world leader in high-quality LED lighting and illuminator of
the world’s most famous historical buildings, museums, hotels, and
luxury retailers, announced today that its lamps have been installed at Dr.
Pharmacy in Athens, Greece.
Dr. Pharmacy was created to bring its customers a truly unique
experience—health is directly related to wellness and happiness. To help
them portray this, the company required the type of light that supported
their high-quality heath and cosmetics products in an immaculate
atmosphere that conveyed the essence of wellness and beauty.
Designed and constructed by SOLID,
who worked with L4A,
selected Soraa to give the space the desired look and feel they were
seeking. With a narrow and adjustable beam, Soraa lamps allow the store
to highlight products throughout the space, while also creating dramatic
environments in areas where cosmetics and beauty products are
prominently displayed.
Soraa MR16
and GU10 lamps were chosen to
illuminate Dr. Pharmacy because their lamps produce all colors of the
visible spectrum (400-700nm), with no gaps, creating the truest colors
possible. Soraa’s lamps render warm tones and infinite shades of white
beautifully, but more importantly, accurately achieve a color index
(CRI) of 95 and deep red (R9) rendering of 95. Soraa’s LED design
provides crisp object definition, revealing dynamic texture and coloring
throughout the entire environment, and gives L4A the ability to draw
attention to the interior surfaces that matter most.
“There is no comparison to the quality of Soraa lamps. The flexibility
of the different beam angles helped us to create drama and highlights
throughout the store,” said Petros Kaisaris, L4A. “Soraa lamps give us
the theatrical effect that we could only achieve with halogen lamps
until now.”
Unlike blue-based white LEDs without any violet emission, the company’s
lamps have Soraa’s Violet-Emission 3-Phosphor (VP₃) LED technology to
properly excite fluorescing brightening agents in objects such as
clothing, paper and cosmetics. Soraa’s unique GaN on GaN™ LED technology
allows its LEDs to operate at currents that are more than five times
higher than LEDs built on other materials. This means a lot of light and
a narrow beam come from a very small, single source.
About Soraa
Pioneering lamps built from pure gallium nitride substrates (GaN on
GaN™); Soraa has made lighting, simply perfect. Soraa’s full spectrum
lamps have superior color rendering and beam characteristics compared to
lamps using LEDs created from non-native substrates. Founded in 2008,
Soraa is based in Fremont California, where it manufactures its LEDs.
Please visit us @ www.soraa.com and
follow us on Twitter,
Facebook,
Instagram,
and LinkedIn.
Soraa is a registered trademark of Soraa, Inc., and GaN on GaN is a
trademark of Soraa, Inc.
Contacts
Soraa Media:
Makovsky
Andy Beck, 001-202-587-5634
[email protected]
