Ali and Sons to exclusively use Mobil as their preferred supplier of lubricants

Ali and Sons Co. LLC. in Abu Dhabi, and EMA Lubricants, a joint venture between ExxonMobil and Gibca group in the UAE, have announced an agreement in which Mobil-branded lubricants will be exclusively used in all Porsche, Volkswagen, Audi and Skoda cars serviced in Ali and Sons workshops in Abu Dhabi.
“Mobil is a brand of sheer excellence – and that’s a fact,” said Sheikh Saqer Bin Khalid Al Qassimi of Gibca Group. “We at Gibca value our partnership with ExxonMobil. Congratulations to both Ali and Sons and EMA Lubricants Company for this significant achievement. Looking forward, I am confident that motorists will enjoy the benefits of this magnificent fusion, very soon.”
Ahmed Al Dhaheri, vice chairman and managing director at Ali and Son’s, commented, “The common objective shared between the two partners is the commitment to exceed customer satisfaction, rather than merely meeting minimum requirements…. Moreover, our long-term presence in the Abu Dhabi market place has earned us a reputation for quality, which will now be reinforced by this partnership.”
Mobil 1 and Porsche go back almost two decades, spanning four generations of the Porsche 911, and over one million cars in total have been factory-filled with Mobil 1. The partnership has evolved into a long-term global alliance, with engineers from ExxonMobil contributing their specialized knowledge of cutting-edge lubrication technology.
Hesham Elamroussy, ExxonMobil Egypt and Middle East lubricants cluster manager said, “This agreement is a landmark occasion for EMA Lubricants Company and one for ExxonMobil to further strengthen the relationship with Porsche.”
(May 24, 2013)