Petronas commemorates 100th year of operation through innovative art contest

Malaysia’s Petronas Lubricants International (PLI) commemorated its 100th year of operation by launching the world’s first online digital fluid art platform. Called Fluid Art Movement, PLI said the online initiative could be accessed through www.pli-petronas.com or directly on www.fluidartmovement.com until December 31, 2012.
“We invite participation from around the world to join our Fluid Art Movement in appreciation of fluids. Inject them with colors, splash them onto canvas and show them off as art pieces to be shared with the world,” the company said in a press release.
“Through the campaign, PLI aims to raise the profile of fluids, the substance that the public generally overlooks and takes for granted,” said Amir Hamzah Azizan, the company’s chief executive officer.
An all-expenses-paid trip for two to the inaugural Grand Prix of America in New York in 2013 await participants from Italy, Spain, Belgium, France, Germany, U.K., Poland, Turkey, Portugal, Denmark, Malaysia, Indonesia, Thailand, China, India, Japan, South Africa, Sudan, Brazil, Argentina, Columbia and Chile whose entries garner the most votes from voters in their respective countries.
Participants are encouraged to share their artwork through social media sites such as Facebook, Twitter, Google, Flickr, Pinterest to gain votes. (September 11, 2012 )