Old World Industries appoints Bryan Emrich

Old World Industries, LLC announced the appointment of Bryan Emrich as vice president of marketing. Emrich will be responsible for shaping the strategic marketing direction of the company as it focuses on expanding the PEAK family of products in the global automotive and heavy-duty marketplace. “As Old World Industries enters the next phase of growth, we are committed to hiring and retaining the most qualified and experienced talent,” said Tom Hurvis, Old World Industries’ chairman and CEO. “In addition to strengthening and expanding our global brand recognition, our marketing efforts will continue to show that PEAK products undergo rigorous testing and provide the highest level of automotive and heavy duty vehicle protection.” The PEAK family of products is distributed in more than 30 countries around the world. Emrich brings to Old World Industries extensive experience in strategic marketing, creative development, media buying, research, product innovation, point of sale, motorsports, international and overall brand building. He has worked at Valvoline, Procter & Gamble, HJ Heinz-Consumer Products, and Wilson Sporting Goods in key marketing and leadership positions. (May 21, 2012)