Agip launches Hello Kitty motor oil

Italian oil retailer Agip celebrated its 25th anniversary in Japan with a specially branded tin of Hello Kitty SAE 5W-30 synthetic motor oil. Hello Kitty is an iconic brand in Japan. Vehicles using the lubricant will emit exhaust fumes reminiscent of frangipani blossoms, red hibiscus, star jasmine and gardenia, Tahitian vanilla, sandalwood coconut milk and the thinnest veil of driftwood music. The three-liter tin of motor oil will sell for US$36. (July 23, 2010)