Ford turns attention to tires to improve vehicle fuel efficiency

Ford Motor Co. is turning its attention to the development of specially engineered, low-rolling-resistance tires designed to further improve the fuel economy of its cars and crossover vehicles. The company’s Fiesta SFE, Focus SFE, Fusion Hybrid and Lincoln MKZ Hybrid currently come equipped with the new tires. The 2011 Ford Taurus, 2011 Ford Edge, 2011 Ford Fusion and 2011 Ford Explorer also have new tires with enhanced technology for improved fuel economy. David Rohweder, global chief engineer for Tire and Wheel Engineering said, “Tire technology, pressures and wear can make a big difference to a vehicle’s fuel economy, so Ford is working closely with leading tire companies to optimize performance with low-rolling-resistance tires.” Rolling resistance is the major component in improving the fuel economy of a vehicle. Cynthia Flanigan, group leader for materials research said, “Ford is leading the drive for innovation in fuel economy, and one mechanism to do that is through our research program on advanced tire technologies. Our goal is to anticipate, innovate and incorporate technologies and materials to make Ford a leader in fuel economy and to help deliver superior low-rolling-resistance tires to customers faster than anyone else.” (July 6, 2011)