Shell Advance unveils upgraded motorcycle oil portfolio in India

Shell Lubricants India has launched an upgraded portfolio of Shell Advance motorcycle oils, now available in limited edition packaging featuring Bollywood star Shahid Kapoor. The new offerings were introduced as part of Shell’s ongoing “Rukna Mushkil Hai” brand campaign, which translates to “Stopping is Difficult” and celebrates the unyielding spirit of Indian motorcycle riders.

The refreshed lineup includes the new Shell Advance AX7 with Synthetic Technology, designed to provide an extra smooth ride with the help of its innovative Flexi Molecule Technology. This technology ensures efficient power transfer from the engine to the wheels, optimising performance where it’s needed most. Additionally, the Shell Advance AX5 premium mineral oil has been upgraded with enhanced Active Cleansing Technology™, promising effortless starts and an extended engine life.

Amit Ghugre, chief marketing officer at Shell Lubricants India, elaborated on the campaign’s significance. “For us, ‘Rukna Mushkil Hai’ is not just an emotion but a platform to empower riders to be truly unstoppable. Last year, we teamed up with Shahid Kapoor to echo the spirit of these motoring enthusiasts, and now we are taking it a step further with portfolio upgrades to offer stronger and more impactful consumer benefits. With our special edition packs, we hope to inspire more users to fulfil their passion for riding with Shell Advance engine oils.”

Unveiling the range, Shahid Kapoor, Brand Ambassador for Shell Lubricants India, said: “I am excited to partner with Shell Advance on the upgraded portfolio that promises Extra Engine Life and Extra Smooth Rides. These new products will truly make it “Rukna Mushkil Hai” for us as we embark on adventure rides exploring this beautiful country. Be sure to grab your special edition pack and join me on this beautiful journey with Shell Advance.”

The upgraded Shell Advance products are now available across all Shell Advance workshops and retail outlets throughout India.

Shell’s commitment to the Indian market is reflected not only in its product innovations but also in its extensive operational network. The company employs more than 13,000 individuals and maintains a significant presence across upstream and integrated gas sectors, downstream and renewable energy operations, and advanced R&D capabilities. With more than 350 retail stations and a rapidly expanding electric vehicle (EV) charging infrastructure, Shell is actively contributing to India’s energy transition.