Henkel Hits the Road with Its 2018 LOCTITE┬« Demo Tour

May 17, 2018

Seeing Is Believing!

ROCKY HILL, Conn.–(BUSINESS WIRE)–The LOCTITE┬« Seeing Is Believing Tour, a 48-foot demo trailer and truck,
is embarking on its first North American tour. The trailer features
several, never-before-seen product demos that will allow customers to
experience the advantages of LOCTITE┬« adhesives in a hands-on setting.
Henkel experts will be on-hand at each stop to provide applications
guidance and answer questions.

ÔÇ£This is a momentous event for the LOCTITE┬« brand,ÔÇØ states David
Carbone, Channel Development Manager at Henkel. ÔÇ£This is the first time
weÔÇÖve hit the road to display our adhesive technology. The demos are
very innovative, giving customers an opportunity to see the differences
our products can make in their applications. For example, in our ÔÇÿTwist
& ShearÔÇÖ demo, our LOCTITE┬« adhesive bond demonstrates it can withstand
up to 6,000 lbs. of twisting force. The other demos are equally
impressive, and fun too, like our ÔÇÿSlap ShotÔÇÖ demo that allows visitors
to test their skill,ÔÇØ continues Carbone.

The Seeing Is Believing tour began at the Offshore Technology Conference
(OTC) in Houston, and will then continue to visit events and distributor
locations across the US and Canada. These include the Chicagoland NASCAR
Race (June), the Honda-sponsored Indy Race in Toronto (July), and the
ASSEMBLY Show in Rosemont, IL (October), among others.

Also on the truck are two monitors, one large one outside and a smaller
one inside, for watching video and gaining access to LOCTITE┬« product
information and other helpful tools. ÔÇ£This is about helping customers
overcome their challenges. The demo tour allows us to do this in a
dynamic face-to-face way,ÔÇØ says Carbone.

The truck is being sponsored by several LOCTITE┬« distributors. Primary
tour sponsors include R.S Hughes, Hisco, Fastenal, Ellsworth Adhesives,
Applied Industrial Technologies, and MSC. Their staff also play an
important role at event stops, explaining the winning features of the
LOCTITE products, the applications, and guiding customers through the
demos.

For more information visit: na.henkel-adhesive.com/roadshow

About Henkel in North America

Henkel operates across its three business units ÔÇô Adhesive Technologies,
Beauty Care and Laundry & Home Care ÔÇô in North America. Its portfolio of
well-known consumer and industrial brands includes Schwarzkopf┬«
hair care, Dial┬« soaps, Right Guard┬«
antiperspirants, professional hair care brand Sexy Hair┬«,
Persil┬«, Purex┬« and all┬« laundry
detergents, Snuggle┬« fabric softeners as well as Loctite┬«,
Technomelt┬« and Bonderite┬« adhesives. North
America is an important region for Henkel: With sales of around 5.8
billion US dollars (5.2 billion euros) in 2017, North America accounts
for 26 percent of the companyÔÇÖs global sales. Henkel employs more than
9,000 people across the U.S., Canada and Puerto Rico. For more
information, please visit www.henkel-northamerica.com.

About Henkel

Henkel operates globally with a well-balanced and diversified portfolio.
The company holds leading positions with its three business units in
both industrial and consumer businesses thanks to strong brands,
innovations and technologies. Henkel Adhesive Technologies is the global
leader in the adhesives market ÔÇô across all industry segments worldwide.
In its Laundry & Home Care and Beauty Care businesses, Henkel holds
leading positions in many markets and categories around the world.
Founded in 1876, Henkel looks back on more than 140 years of success. In
2017, Henkel reported sales of 22.6 billion US dollars (20 billion
euros) and adjusted operating profit of around 3.9 billion US dollars
(3.5 billion euros). Combined sales of the respective top brands of the
three business units ÔÇô Loctite, Schwarzkopf and Persil ÔÇô amounted to 7.2
billion US dollars (6.4 billion euros). Henkel employs more than 53,000
people globally ÔÇô a passionate and highly diverse team, united by a
strong company culture, a common purpose to create sustainable value,
and shared values. As a recognized leader in sustainability, Henkel
holds top positions in many international indices and rankings. HenkelÔÇÖs
preferred shares are listed in the German stock index DAX. For more
information, please visit www.henkel.com.