ACCIONA: Why It Makes Sense to Invest in the Planet

• The company adopts a new approach to sustainability with an
  international campaign in Spain, Mexico, Chile, United States, Canada
  and Australia
• ACCIONA launches invest-intheplanet.com
  to promote responsible investing

CHICAGO–(BUSINESS WIRE)–Companies, financial markets, governments and consumers should align
their investment decisions with the protection of the planet, ACCIONA
says in a new campaign.

The Spain-based renewable energy and infrastructure group believes the
practice of sustainability, which the company embraced more than a
decade ago, needs to evolve in order to remain relevant. To do so,
ACCIONA has launched a new brand campaign that challenges the investment
community to re-examine their investment strategies, particularly with
regard to their impact on the planet.

The digital media campaign centers on invest-intheplanet.com,
a landing site for sustainable investment content as well as
contributions from ambassadors who share ACCIONA's vision.

Towards a new concept of sustainability

Sustainability, understood as the equilibrium of social, economic and
environmental well-being, remains at the heart of ACCIONA's business
model. The company, which became carbon neutral in 2016, centers its
activities on the production of renewable energy to reduce CO2
emissions, sustainable infrastructure for social progress, and the
management of water resources.

These activities are aligned with the Sustainable Development Goals
(SDG) adopted by the UN in 2015 as part of the 2030 Agenda: SDG 6,
ensure clean water and sanitation for all; SDG 7, ensure universal
access to affordable, non-polluting energy; and SDG 9, build resilient
infrastructure to achieve sustainable development.

Nevertheless, slow progress in arresting climate change has led ACCIONA
to urge the investment community to take a step further and support
initiatives to mitigate climate change. Adaptation measures
may also be necessary to make society more resilient in the face
of global warming. The final goal is to achieve the transformation
of current production and consumption patterns towards a low-carbon
economy.

ACCIONA hopes to lead this transition by offering its expertise in the
design of a better planet. The company seeks to meet the very real needs
for infrastructure, water and energy with responsible solutions based on
a new approach to business.

Business as Unusual

The global launch of ACCIONA's new positioning will focusing
particularly on some of the company’s key markets, including Spain,
Mexico, Chile, United States, Canada and Australia.

It will be rolled out via an advertising campaign designed in two
stages, with audio-visual, digital and graphic campaigns.

• A first stage seeks to pose the question: "What if the
  smartest decision was to invest in the planet?" Starting on April
  22nd (International Mother Earth Day), the campaign will be
  broadcast for two weeks, until May 6th.
• The second campaign stage sends two messages: "Experts in designing
  a better planet" and "There is another way of doing things".
  Launched on May 7th, it will run for more than four weeks
  and end on World Environment Day on June 5th.

With these two messages ACCIONA wants to be known as a company that
conducts "Business as unusual."

Media and channel coverage will be achieved by digital advertising
(digital media and video platforms), social media (LinkedIn, Facebook,
Twitter, YouTube and Instagram), general and business press, search
engine marketing (SEM), and cinemas in strategic cities in each country.
All of them will direct viewers to the web site invest-intheplanet.com.

The international campaign will have local brand ambassadors,
replicating ACCIONA’s commitment to sharing a global vision with a local
commitment in the communities where it operates.

The ambassadors were chosen for their personal commitment to social
integration, environmental protection and sustainable progress. That is
also the reason why they agreed to participate, after examining the
campaign.

Their role will be to amplify the campaign's messages in favour of
investing in the planet and to drive the debate, via social media, about
the need to do things differently to achieve a better future.

Technical details of the campaign

• Creative idea and development: McCANN Madrid
• Audiovisual production: Tesauro
• Production: Gabe Ibáñez
• Filming: Entirely in Chile. Images of the Atacama desert and Santiago
  de Chile (Corp Group and Cruz del Sur buildings and Museo de Arte
  Contemporáneo), Lagunillas Lake, Valparaiso, Lake Curauma and El Yeso
  reservoir.
• Post-production: Some essential features of the audiovisuals were
  incorporated in post-production, such as the solar panels in El Romero
  solar farm (Atacama desert), the interior of the Stock Exchange
  (filmed at the Museo de Arte Contemporáneo), bridge+city+lake (Curauma
  Lake) and wind generators (El Yeso reservoir).

ACCIONA is a leading supplier of sustainable infrastructure
solutions and renewable energy projects worldwide. Its range of services
covers the entire design, construction, operation and maintenance value
chain. The company posted turnover of €7,254 million in 2017; it has a
presence in more than 40 countries and carries out its activities within
a commitment to contribute to the economic and social development of the
communities where it operates. ACCIONA's aim is to lead the transition
to a low-carbon economy, by applying criteria of quality and innovation
processes to all its projects with a view to achieving efficient use of
resources and caring for the environment. www.acciona.com

Contacts

Aileron Communications
Peter Gray, 312.629.9400
[email protected]