Axalta Coating Systems To Introduce New Powerful Mini Spectrophotometer To The European Refinish Market

BASEL, Switzerland–(BUSINESS WIRE)–Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid
and powder coatings, has launched highly innovative, next -generation
spectrophotometers for each of its three premium refinish brands – Cromax^®,
Spies Hecker^® and Standox^® – across the company’s
Europe, Middle East and Africa (EMEA) region. A market-by-market phased
introduction in the region will give Axalta’s customers access to an
extremely powerful, Wi-Fi enabled digital color measurement device that
allows for faster and more accurate readings of both the paint color and
the effect in one simple step. The new spectrophotometers have been
designed to work seamlessly with Axalta’s cloud-based color retrieval
and product management software.

As a leader in color matching technology, Axalta was the first in the
refinish industry to offer a device that measured paint color and flake
appearance in 2011. Thanks to their smaller size, these new color
measurement devices can be operated with one hand to measure and match
vehicle colors and paint effects quickly and reliably. Other new
technologies incorporated into the devices include touch-sensitive color
screens and colored LED lights that indicate the status of the color
measurement: green indicates a successful reading, blue tells the
operator the reading is in progress, and red alerts the user to repeat
the process.

“The future of color management in body shops is clearly digital. By
investing in ground-breaking measurement technology and designing a
small spectrophotometer that is intuitive, convenient, reliable and
quick to use, Axalta is helping to increase the speed of work processes
so body shops are able to repair more cars each day without compromising
on quality,” says Dr. Martin Wulf, Color Marketing Manager for Axalta
Refinish Systems in EMEA.

For more information about Axalta, please visit www.axalta.com.

About Axalta Coating Systems

Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light OEM vehicles, commercial vehicles and refinish
applications to electric motors, buildings and pipelines, our coatings
are designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. With more than 150 years of experience
in the coatings industry, the over 13,000 people of Axalta continue to
find ways to serve our more than 100,000 customers in 130 countries
better every day with the finest coatings, application systems and
technology. For more information visit axalta.com
and follow us @Axalta on Twitter
and on LinkedIn.

Contacts

DA Public Relations Ltd
Chantal Bachelier-Moore
D +44 207 692
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