Puma Energy has tapped communications agency DDB Latina Puerto Rico to design and execute a global marketing campaign to re-position its lubricants products as “The New Standard” in the market.

Puma’s Global Head of Lubricants, Govert Spit, was quoted as saying that “the objective of this campaign is to grow the lubricants business from 3% to 10% in three years through strategic communications efforts in the institutional, B2C and B2B markets.”

“This assignment recognizes our world-class creative and business strategies that begin by understanding consumers better than anyone to exceed our clients’ expectations. The work that we have developed for Puma is no exception in positioning the brand as leader and influence entity in its category,” said Edgardo M. Rivera, DDB Latina Puerto Rico CEO.

The agency was responsible for the re-positioning of the Puma Brand in Puerto Rico through the “Passion for Quality” campaign.

The re-launching of Puma Lubricants began in 2015, when DDB was chosen to rebrand more than 100 lubricant products.

“We were so satisfied with their work that we decided to trust the agency with the huge responsibility of re-positioning Puma Lubricants worldwide,” Spit said, of the campaign that will start this month.

Earlier, it was reported that Puma Energy, an integrated midstream and downstream oil group which operates in 47 countries, was considering a public listing that could value the company at more than USD 6 billion.