16 August 2012 – Shell to build its seventh blending plant in mainland China at eastern gateway location (Tianjin)
Today, Shell Lubricants announced its plan to build a new, state-of-the-art lubricants blending plant in Tianjin (Beijing), China. The plant will be ideally located to supply a range of lubricants products to Northern China, supplementing Shell’s six existing plants on the Chinese mainland. The plant will have a capacity of 300 million litres per year initially, with the potential to expand 500 million litres.
Official ground breaking is taking place today at the new site at Nangang, Tianjin. Mark Gainsborough, Executive Vice President, Shell Global Commercial said: “We are delighted to confirm this significant new investment in our supply chain in China, which is the fastest growing lubricants market globally. Supply chain is the foundation for the consistent delivery of our high quality lubricants products such as Shell Helix, Shell Advance, Shell Rimula, Shell Tellus and Shell Omala. We are well positioned to meet the future needs of lubricants customers in Asia, to sustain our leading market position, and to realise our growth plans.”
Shell became the leading international energy company in China’s lubricants market acquiring three blending plants, in 2006 when, it bought a 75% share in Beijing Tongyi Petroleum Chemical Company Ltd and Tongyi Petroleum Chemical Company Ltd, which produce and market China’s leading independent lubricant brand Monarch. It has built blending plants in Tianjin, Zhapu (Zhejiang) and, most recently in Zhuhai (Guangdong). With a strong heritage of innovation and customer collaboration, it has also established a specialist lubricants technology facility at the Zhuhai site, and recently announced another in Shanghai to be opened in 2013.
As well as this leadership in supply chain and product technology, Shell has strong lubricants brands and is number one in brand preference with motorists in Asia (Source: independent research). Shell is the largest international lubricants supplier in Asia by sales volumes (Source: Kline & Company 2011). Gainsborough further stated “Success in the lubricants business is about being close to the customer and offering the right products and services in the right places. Shell’s new investments in the supply chain, innovation and brand are what this is all about.”
Shell International Media Relations: +44 (0) 20 7934 5550
Shell China: Lusha Li: +86 10 65054501 ext 2685; email@example.com
A selection of supporting images (photos and video) is available on request.
The latest advertising campaign (Shell Helix) can be reviewed at: http://www.youtube.com/shellhelix
NOTES TO EDITORS
ABOUT SHELL LUBRICANTS
The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering. Shell’s portfolio of lubricant brands includes Pennzoil, Quaker State, Shell Helix, Shell Rotella, Shell Tellus and Shell Rimula. We are active across the full lubricant supply chain. We manufacture base oils in eight plants, blend base oils with additives to make lubricants in over 50 plants, distribute, market and sell lubricants in over 100 countries.
We also provide technical and business support to customers. We offer lubricant-related services in addition to our product range. These include: Shell LubeMatch –the market leading product on-line recommendation tool, Shell LubeAdvisor – helps customers to select the right lubricant through highly trained Shell technical staff as well as online tools, and Shell LubeAnalyst – an early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure.
Shell’s world-class technology works to deliver value to our customers. Innovation, product application and technical collaboration are at the heart of Shell lubricants. We have leading lubricants research centres in Germany, Japan (in a joint venture with Showa Shell), the UK and the USA. We invest significantly in technology and work closely with our customers to develop innovative lubricants. We have a patent portfolio with 150 + patent series for lubricants, base oils and greases; more than 200 scientists and lubricants engineers dedicated to lubricants research and development.
Customer benefits include lower maintenance costs, longer equipment life and reduced energy consumption. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.